Captain Pizza is a local, small-town, family-owned Greek pizza shop, who are in desperate need of a rebrand. Their current branding on their takeout menus, website, and in-store signage completely differ from one another. The restaurant is family owned and has been passed down through generations so I decided to focus on their Greek heritage as they do serve Greek pizza. I wanted the branding to be bright and fun while also being rooted in simplicity and referencing back to their own roots. The one-line pizza logo along with the accompanying one-line illustrations can be easily applied to menus, websites, and even neon signage.
Captain Pizza's original branding with two different logos.
100 logo sketches
Refined logo design
Brand fonts and colors
Final tri-fold 8.5 x 11 takeout menu with the final logo
Brand swipe
